TVC Created for EA Sports the launch of FIFA23 which now includes the womens UEFA Champions League. The film features Chelsea player Pernille Harder as she talks about her first experience playing FIFA and how she feels about now having the option to play herself. Pernille’s transfer to Chelsea in September 2020 saw her become the worlds most expensive female footballer. Her work with LGBTQ+ advocacy and charities has made her a star on and off the pitch.
Client - EA Sports
Talent - Pernille Harder
Talent manager - Sienna Fletcher
EA Client - Emma Tickle
Agency - DAZN Creative
Creative Director - John Mcdonnell
Agency producer - Olly Manson
Director - Louis Ellison & Jose Otero
Production - VERSO
Producer - VERSO
DOP - Andi Hampton
1st AC - Alex Rawson
Camera trainee - Oli Wesley
Sound - SoundCatchers
Gaffer - Yan Murawski
Spark - Dan Easton
Camera / lighting assistant - Will Berman
Production designer - Xander Mitchell
Art assistant - Josh Andraos
HMU - Naomi Serene
Runner - Iona Rae
Location - Luke Whittaker
Post Producer @kl.rad
Edit - Jenna Bowden
Edit - Andre de Nervaux
Comping - stone in motion
Sound design - Patrick Lee
Colorist Mark Meadows
Post House - Stone Dogs