A TVC I directed for John Lewis starring Lenell John -Lewis, striker for Boston United and all round great guy.
We were tasked with making a football ad to coincide with this summers football W***d C*p but without mentioning it. . . Cue John-Lewis, now let’s sell some tellies. John Lewis has spent years hearing fans sing “his name is a shop!”, and finally, it came full circle.
The ad was the top performing peiece of content to date for John Lewis and even made the BBC News!
Creative Agency / Earnies
Agency / 1901 Agency
Production Company / Verso
Director / Louis Ellison
Executive Producer / Jose Otero
Producer / Jake Mcgowan
Director of photography / Alessandro Di Rosa
Gaffer / Tobias May
1st AC / Curtis Blair
Camera Trainee / Luke Harrison-Darby
Spark / Michael Han
Spark / Thomas Williams
Art director / Luba kuziw
Art Assistant / Luca Pirie
Soundperson / Duncan Ettie / Sound Catchers
H&MU / Amy Sachon
Runner / Jasmine Budino
Grade / Creative Outpost
Sound / Patrick Lee
Talent / Lenell John-Lewis
Talent Agency / Arete