SWEATY BETTY | SAUCONY

Branded content for the launch of the Sweaty Betty x Saucony collab. 

For many women running in the dark is not an option. As the winter months creep in 97% of women change their approach to running, whilst 43% stop running altogether.

We teamed up with an all female run group who are making night running safer for women.

Client - Sweaty Betty
Talent - These girls run
Agency - Blood
Production - VERSO

Directors - Louis Ellison & Jose Otero
DOP - Benjamin Thomas

Post producer - Andy Salem
Sound design - Patrick Lee

Edit - Verso
Colour - Creative Outpost